Technology Leader with 20+ years of industry experience, specializing in driving innovation and strategic vision in product development and technology partnerships. Proficient in AI, machine learning, and spatial computing, with a track record of leading R&D efforts, developing ideas from idea to acquisition, and pioneering AR/VR applications. Demonstrated success in forging strategic alliances with Fortune 500 clients and industry leaders, delivering tangible value by propelling innovation and shaping product strategy to fuel business growth and competitive advantage.
WORK EXPERIENCE
TALESPIN REALITY LABS
VICE PRESIDENT, LEARNING EXPERIENCE DESIGN
2019 – PRESENT
  • Led cross-functional teams to develop an XR-first learning platform serving 300,000+ learners with <2% churn. Directed AI R&D efforts, resulting in 70% efficiency gains in content creation and development.
  • Established and implemented a standardized design process across all teams, improving design consistency and accelerating development cycles. Created the company's first platform-wide design system, UI Kit, and style guide.
  • Spearheaded development of a behavioral science-informed skills ontology data and visual layer, enhancing learner guidance, assessment and engagement throughout their educational paths.
  • Partnered with PwC to conduct the largest ever study of soft-skills training in VR: our method trained learners 4x faster, led to 275% more confidence in skills learned, a 3.75x greater emotional connection, and 4x more focused than e-learning peers.
  • Created and scaled a global Learning Experience Design team from 3 to 25 team members, guiding and empowering these game, product, instructional, narrative, and UX designers across four continents to achieve peak performance through personalized coaching and mentoring.
UNCANNY RIDGE LLC 
Fractional Chief Product / Marketing Officer
2016 – 2019
Client: RelayCars
  • Created and scaled the product and engineering teams from 1 to 10 team members to build a pioneering AR/VR automotive application, via user-centric design, built using agile scrum methodologies to achieve over 1 million installs and the first automotive application deployed to the Magic Leap 1.
Client: Trevanna Tracks
  • Managed product initiatives for this music license management platform, achieving our goal of gaining industry-wide adoption by market leaders such as Apple, Electronic Arts, and HBO.
  • Spearheaded user research, feature roadmap planning, agile sprint execution and strategic product vision, instilling a user-focused methodology in product design and development.
BACKCODE
VP of Product
2013 – 2016
  • Supervised production for the first video-browsing app on Samsung Gear, launched by Samsung at the Consumer Electronics Unlimited Tradeshow in Berlin
  • Developed training applications for US government agencies and Fortune 500 clients
CREATIVE TECHNOLOGIES, INC
EXECUTIVE PRODUCER, HEAD OF PRODUCTION
2010 – 2013
  • Developed Unity-based mobile and tablet applications to train soldiers in collateral damage mitigation for the US Army's Fires Center of Excellence at Ft. Sill
  • Produced a VR flight simulator addressing in-flight emergency protocols for the US Air Force pilot training program
  • Led an interdisciplinary team in creating a Serious Game to train intelligence analysts to identify and mitigate cognitive bias for the SIRIUS Program sponsored by the Intelligence Advanced Project Activity (IARPA) as featured in Harvard Business Review, The New York Times, and Wired Magazine
    •   Result: Our small team beat out 70 competitors and saw 400% improvement in learning above the control
  • Collaborated with cognitive scientists at Carnegie Mellon University to ensure game design and scoring methodology supported learning objectives
  • Managed relationships with government officials and clients
ELECTRONIC ARTS
MARKETING DIRECTOR, SOCIAL GAMES
2008 – 2009
  • Launched and supervised marketing efforts including social media, website, advertising, customer support, competitive analysis, and analytics for a range of mobile social games for iOS, Android, Google, and Facebook resulting in over 2 million monthly active users
  • Collaborated with teams at Google, Facebook, and Apple to create co-launch marketing programs, resulting in 30x m/m growth at launch
HOT TOPIC
MARKETING MANAGER, E-COMMERCE
2007-2008
  • Increased online retail operation from $12M to $30M by implementing targeted marketing program based on purchase activity

  • Created and maintained budget, maintained vendor relationships, negotiated contracts, implemented promotional partnerships, P&L responsibility

  • Maximized affiliate program to 50% y/y growth

  • Launched email marketing program to realize 8x y/y improvement in revenue

  • Launched social media marketing program

  • Established global reporting system

HOT TOPIC
MARKETING MANAGER, E-COMMERCE
2007-2008
  • Oversaw marketing efforts including social media, website, advertising, customer support, competitive analysis, and analytics for a range of mobile social games for iOS, Android, Google, and Facebook
  • Collaborated with teams at Google, Facebook, and Apple to create co-launch marketing programs resulting in over 2 million monthly active users in 2009
TEACHING
UCLA EXTENSION2021 
Advisor to new XR Certification Program
CAL POLY POMONA, ADJUNCT INSTRUCTOR
2019 – 2022 - Taught an AR / VR course for the Lyle Center for Regenerative Studies
NEW YORK FILM ACADEMY, ADJUNCT INSTRUCTOR, Game Design Program
2016 – 2018 - Taught weekly courses on marketing and business in the games industry
EDUCATION
Loyola Marymount University: Master of Business Administration (MBA)
University of Kansas: Bachelor of Science in Journalism
Evoke Yoga: 200 Hour Teacher Training

Products Shipped include:

— Talespin Immersive Learning Platform (acquired by Cornerstone OnDemand).

— 100+ original learning experiences from HVAC repair to leadership training.

— Music Licensing Platform adopted across top entertainment companies including Apple and EA.

— Automotive sales tool adopted by 2 top US auto manufacturers.

— HR Tech: Candidate screening & skills matching platform.

— Defense: Cognitive bias mitigation game, VR flight simulator, Innovation program for US Air Force, multiple part-task trainers.

  • Product Leadership

  • Marketing Strategy, Branding & PR

  • Innovation / R&D

  • Technology Partnerships

  • GTM Planning & Execution

  • Policy and advocacy